The British Hedgehog Preservation Society is only a small charity but seems to be able to hit above its weight when it comes to challenging some of the biggest multinational corporations on the planet. First they took down McDonalds, purveyors of ground up cows to the masses. Now they have stood up to the giant bird-killer, KFC – and won.

What is this great fight you may wonder … well first the cow-killers and then the chicken-slaughterers were found to have made their ice-cream and milkshake containers just the perfect shape for hedgehogs to insert an inquisitive snout as they search for fat and sugar rich supplement to the usual fare of macro-invertebrates.

But, due to the wonderful spines that protect the hedgehog from so much harm, there was a tendency for the poor hedgehogs to get their heads stuck in the pots. This video shows a lucky one that was rescued, however many are not and end up dying.

Now KFC have joined McDonalds in redesigning the pots to stop this happening – and this is a great and wonderful thing. Perhaps surprisingly it took years of negotiation – but the job is done and shows how the determined work of a few people who care can make a great deal of difference.

But … while it is easy to blame the corporate meat-machines that are these companies, there are other people who need to be tackled as well. First, you don’t need to eat this stuff – it is not good for you on so many levels, right up to the global impact of climate change that is driven in no small part by the absurd death-fetish of the casual meat-eaters. Just don’t use those shops – then it is simple.

And if you must indulge your cravings for pulverised and reconstituted flesh … use your brain … do not drop litter. It harms wildlife. Your laziness in not disposing of it properly¬†kills animals. I have been noticing the vast accumulations of rubbish along the road network this year – I am not sure if this is just because I am paying more attention (new book is related to the subject) – or whether this is particularly bad – but the amount of litter is heart-breaking and depressing. If we cannot be bothered to look after our own back-yard then the rest of the planet does not stand a chance.

For happier thoughts about hedgehogs … read my books!¬†

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